It could have a big impact

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  Posted by lblue sky October 27, 2016 - 2,291 views
  

  We have a pretty unique position at Microsoft NBA 2K17 MT because of what we do with digital, as well as more and more with television because of Xbox. It's early days, but we're starting to put that together in more of a unifying way, and hopefully at some point we can start to offer that to advertisers broadly.Mehdi also suggested the Xbox One's ability to detect whether or not users are paying attention — or if their bodies are responds to advertising — could affect pricing, possibly for products or the ads themselves."

   

  It could have a big impact on pricing," he said.The Xbox One will launch on Nov. 22 in the U.S and the U.K. as well as Australia, Austria, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, New Zealand and Spain. The console is expected to launch in other markets in 2014.