Build Your Brand with Social Media

  • Branding is meant not only for enterprises, but also for an item or a person. The feeling of creating an image of yourself on the web is extraordinary. Using social sites such as Facebook, Twitter and Google Plus makes it super easy to build up an outstanding reputation for you. While meeting new people and showcasing your ability to the world, this will prove to be useful. Nowadays, businesses are opting for social media marketing in Toronto and elsewhere around the world. (Information credit: GILL Solutions)

     

    Importance of social media in branding

    Everyone gets an equal chance in social media marketing. Everyone has a voice and everyone can raise their voice and share their opinion. There are various types of social media platforms and tools available. All you have to do is to use these platforms and tools and build your brand. You can also hire a good digital marketing company, such as SERP Consultancy, and they will take care of all your branding needs. According to reports from the social media marketing industry, a must-have strategy for branding is social media marketing. Some vital reasons to choose social media in brand building are discussed below:

     

    1. Google loves social media

    Social media marketing is great for SEO. Because of the intuitive nature of online networking, almost all the platforms are at the highest point of query items for your keywords. All you have to do is to realize what your customers want and then utilize those keywords through your social media sites and web journal.

     

    2. Makes your business trustworthy

    You can find a number of customers who are searching online for solutions to their problems. They even cross check, look for suggestions and recommendations. So when you are creating a page on social media and interacting with your customers, your brand is becoming increasingly trustworthy to your customers. They begin to realize that they can trust your brand, and become your loyal customers.

     

    3. Humanize your brand

    If you have genuine as well as straightforward social media activity, it means that you are permitting your business to become no-holds-barred. You will get to know your audience and your audience will get to know you. People tend to buy products or services from brands or individuals that they know, like and trust. Engaging in social media networks can go far in order to generate more sales.

     

    4. Higher conversion rates

    Social media allows you to connect and interact with your customers and potential customers more freely, thereby increasing trust and loyalty. Studies have shown that compared to outbound marketing, social media has a much higher lead-to-close rate.

    Some important facts about social media

     

    • Advertisers, who have utilized social media for more than three years, have seen an increment in deals over that period.
    • More than 80% of online marketers agreed that online networking was imperative to their organizations.
    • More than 60% of the advertisers saw leads converting with social media, by spending at least 6 hours per week on social media.
    • More than 70% of social media marketers reported that they have seen positive results in traffic increases.
    • More than 85% of all organizations that have an active and devoted social media as part of their branding strategy, reported that their business has increased to a great extent.

     

    Some tips for social media branding

     

    Express yourself with relevant and longer posts

    Make your posts relevant and develop a point with posts on various social media platforms such as Facebook, Google Plus, Twitter, Tumblr and LinkedIn.

     

    Make your posts stand out

    You definitely don’t want your posts to get lost. In order to make your posts stand out, you can add related links or images. This will drive more visitors to your website or page.

     

    Widen your Facebook network

    If you are not getting the response that you want from the Facebook page of your brand, you can create groups to spark off more Facebook activity and connections.

     

    Call-to-action

    In order to boost your sales, create “call to action” buttons in your social media posts.

     

    Reply to complaints

    If you get negative feedback from your customers, reply to their comment and try to solve their issues. This will help your retain your existing customers by winning their trust and also get you more customers.

     

    In conclusion, it can be said that promotion is one of the key aspects of marketing for brands. Although there are different techniques that serve this purpose, the evolution of social media has really revolutionized the marketing trends for brands.

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