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I’m sure you’ve all heard about IBM. They’re one of the pioneers of the PC industry, but nowadays, virtually no one uses IBM computers. Yet, IBM is still one of the largest companies in the world with a market cap of over $100 billion, so how does IBM even make money? Well, throughout IBM’s history, they were almost always a B2B company as opposed to a consumer brand. This is quite ironic given that they’re most well known for their PCs in the 1980s, but this was actually the exception for IBM, not the norm. After the dot-com bubble burst, IBM sold off its PC division to Lenovo and they started focusing on their B2B business once again. This consisted of producing server racks, networks, databases, and setting up cloud infrastructure. All of these background functions allowed IBM to rise to prominence once again, but with the rise of competition within these markets, IBM is struggling once again. Their revenues have nearly halved within the past 10 years and it’s not clear if they can compete against the juggernauts like Amazon and Microsoft. This video explains the rise, fall, rise again, and fall again of IBM. Discord Community: https://discord.gg/SJUNWNt Timestamps: 0:00 - The State Of IBM 2:20 - Founding IBM 5:25 - Industry Leader 8:36 - Painful Failure 11:29 - Resurrection Thumbnail Credit: https://bit.ly/3FH8uqJ Resources: https://pastebin.com/jAqDFJs2