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How Apple Beat Meta At Its Own Game

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In this video we compare Apple's launch of the Apple Vision Pro with Meta's launch of the Meta Quest Pro and analyze how Apple crushed the marketing for their headset where Meta dropped the ball. Get business case studies right to your inbox: https://brandingdeepdive.substack.com/ Timestamps 0:00 - 0:47 Introduction 0:48 - 1:41 Different Pilosophies: VR vs AR/Metaverse vs. Spatial Computing 1:42 - 3:55 Meta vs. Apple Keynote and Marketing Comparison 3:56 - 4:48 Apple's Unfair Advantages 4:49 - 5:24 Conclusion: Tim Cook vs. Mark Zuckerberg #applevisionpro #wwdc2023
Posted June 12, 2023
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