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I interview Joost De Valk about SEO, Google, Ai and WordPress \ud83d\udc49 Sign up for my newsletter: https://www.pootlepress.com/sign-up-to-my-newsletter/ \ud83d\udc49 Block theme course https://www.pootlepress.com/wordpress-full-site-editing-course/ \ud83d\udc49 One Day Sites : https://www.pootlepress.com/our-wordpress-training-courses/wordpress-xpress/ \ud83d\udc49 \ud83d\udd25 Instant Websites \ud83d\udd25 https://www.pootlepress.com/instant-websites/ \ud83d\udc49 My WordPress Gutenberg plugins: https://www.pootlepress.com/wordpress-plugins/ \ud83d\udd25 \ud83d\udc49 My courses: https://www.pootlepress.com/our-wordpress-training-courses/ \ud83d\udc49 Become a member of my club: https://clubpootle.com/ \ud83d\udc49 Contact me at: jamie@pootlepress.com Interview summary Yoast, founder of the Yoast SEO plugin, discusses the impact of AI on search engine optimization (SEO). Yoast is surprised by Google's response to AI, both amusing and concerning, as it poses challenges in distinguishing between real and fake information. Google's experimentation with AI-generated search interface raises questions about its reliability and the impact on content creators and the SEO business community. Yoast believes that AI-generated text is not built to generate truth, and fact-checking becomes crucial. The future of AI in content creation and productivity is promising, but governments need to implement regulations and increase public knowledge about the models used.